Who doesn't want to feel like a genius The aptly named Genius collections from luxe outerwear brand Moncler will undoubtedly smarten up your fall wardrobe. The company tapped eight of the fashion industry's most prolific and exceptional designers - including, among others, Valentino's Pierpaolo Piccioli, Simone Rocha, and menswear maestro Craig Green - to each create a capsule collection that reflects their distinct aesthetic.
Ruffini's strategy appears to be working. And besides expanding its customer base, one of Moncler Genius's brightest ideas might be its influence on the designers themselves, whether that means helping them execute new ideas, develop highly advanced product, or www.monclersoutlets.com simply see the inner workings of a massively successful luxury brand.
For what it's worth, my mind was most happily fried by these moments: Grenoble's flying snowboarders introduced by INTO1, Jonathan Anderson's sensual employment of "Senza Fine" starring Sophie Okonedo and an excellent looking collection, and Matthew Williamson's partnership with Teezo Touchdown to debut the single "I'm Just A Fan" for the Alyx film. I'm also really excited to see what Green was Moncler Sale trialing.
It's much more important to me that people feel they're in a place where there's a good sensation and [experiencing] our vision," he tells me over a Zoom call two days before the unveiling of Moncler Genius: MONDOGENIUS, a "digitally led experience that will take place across five cities and through the vision of 11 designers spanning a variety of fields including art, film, music, and extreme sports.